Nairobi, Jan. 31 -- James Muchemi Kihara has been in the business of selling and distributing cosmetic products in Kenya for more than three decades.

The businessman was in the early 2000s distributing Dark & Lovely products and in the process, established and created a good reputation and gained knowledge in the beauty, cosmetics and soap industries in Kenya and abroad.

In 2010, a US firm seeking to penetrate the Kenyan market for its beauty products approached Mr Muchemi.

After several correspondence and meetings with representatives of Afam Concept Incorporated, they entered into a deal and through his company, Jampur General Agencies, Mr Muchemi applied to register a trade mark Registrar of Trade Marks.

Afam Concept Incorporated m...