Kenya to leverage MICE as it targets bigger revenue share from tourism mix
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Nairobi, Sept. 8 -- Kenya is targeting a bigger share of revenue from Meetings, Incentives, Conferences and Exhibitions (MICE), a lucrative part of the tourism mix across the globe.
The Cabinet Secretary, Tourism, Wildlife and Heritage, Peninah Malonza, says that the Government will spearhead bids to host at least 10 regional and international conventions in Kenya every year, and adds that the Kenyatta International Convention Centre, KICC, a premier event location, will play a key role in this drive.
The CS observes that the 2022 International Congress and Convention Association Destination Performance Index report reveals that Kenya ranked second in Africa as an ideal location for hosting association meetings.
The MICE sector is an i...
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