Nairobi, Sept. 3 -- Here are three activities sellers can salvage or activate sales in this pandemic.
Spell it out: Don't assume buyers understand the problem with the purchase simply because, "Everyone knows coronavirus has disrupted business." Spell it out for them. In the same way, buyers are looking for a sizeable discount, because, "Corona has affected business" sellers can learn from this, and explain that, "the importation of the computer UPSs (uninterrupted power supply systems)will delay because the shipping schedule has been disrupted. And, because UPSs are heavy, it is not cost-effective bringing them in by air." Shipping is not the buyer's business, and, not knowing that schedules have been disrupted, he may incorrectly judge y...