Nairobi, Aug. 6 -- You've just sat down to watch the 7'o'clock news on NTV. The newscaster comes on. He is holding that day's Daily Nation. Your face spells, "Huh?" Then you smile. It must be a prank. But it's not Fool's Day. He starts reading it; right from the headlines. It suddenly hits you - the bulletin is going to be a verbatim reading of the newspaper! You exclaim, "Are they mad?!"
Well, that is precisely what your audience thinks when you do a presentation that is lifted straight from a document.
Sadly, this is more the norm than the exception. A client asks you to come with a presentation. You refer to content from your company's website, proposals, reports, and brochure and, borrowing from your company's recommended structure, c...