Nairobi, Jan. 4 -- The story of Peekaboo, an eCommerce platform for mother and baby products, started almost by happenstance. Adeeb Premji and his wife Haseena Premji were at pains to find high-quality products for their children.

While ordering from international e-commerce giants was an attractive option, there was a catch. It took weeks for the items to arrive, inconveniencing them.

Soon, they struck out this option.

The couple still thought there was a better option for Kenyan parents to access these products locally, without the hustle of waiting for weeks while their toddlers grew rapidly.

The challenge sparked their inspiration and their now thriving enterprise came into being. They named it Peekaboo, after the popular children...