Nairobi, Sept. 15 -- Kenyan firms are joining the global trend of complete reinvention in seeking to seize opportunities presented by the fast-changing customer needs.
For 25 years, Magana Flowers Kenya Limited has been synonymous with flowers, just as its company name indicates.
But it is now ditching the floriculture industry in a major restructuring of its business operations as it sets eyes on real estate.
Paul Salim, the chief executive, broke the news on July 30, saying the firm will no longer produce and export flowers.
"The industry has gone through significant changes which have greatly affected Magana Flowers and on review of our business, we find that it is no longer possible to continue with our business operations based on ...