U.K., March 31 -- McKinsey & Company's latest US consumer sentiment survey shows optimism remains steady thanks to the rollout of vaccines and there are signs of discretionary spend recovery as lives slowly return to normal.
The survey was conducted in the United States from February 18 through 22, 2021.
According to McKinsey, as digital transformation, the move to a homebody economy, and shock to loyalty continue to play out, there are signs of spend recovery.
More than half of US consumers expect to spend extra to 'treat themselves' while out-of-home activity and spend intent is accelerating among those who have been vaccinated.
Economic optimism recovered slowly from late spring to early autumn 2020. Since October, around 40% of US c...