U.K, Sept. 23 -- An agile response to the COVID-19 pandemic has seen some global companies flourish while many flounder. According to a report by Pricewaterhouse Coopers (PwC) the global pandemic has been the catalyst for a rapid digital transformation.

Cutting-edge companies that had invested in advance analytics and streamlined data were agile enough to predict the needs of the consumer during lockdown, supplying everything from home gyms to hot tubs. But many other companies were unable to adapt to the abrupt change in consumer choices and demands.

The COVID-19 pandemic should be a wake-up call for companies that have yet to start their information value chain evolution or have been idling at an early stage.

Be prepared: Companies hav...