U.K, Sept. 24 -- In a recent announcement made by Hootsuite, the company reports the release of its Social Transformation Report.
The report - developed in partnership with Altimeter Group - conducts an in depth analysis on how having a powerful social media presence can result in organisational transformation. The findings stressed that the age of social media being used only for marketing should be over.
"To realise its full value, social needs to be connected into the lifeblood and workflow of the entire organisation, not just the social media marketing department-and be completely focused on the customer and the customer's experience. Every single employee should be involved in forming and executing on the company's social media stra...