U.K., Jan. 5 -- Pressure to personalise the customer experience and threat from digital disruptors is accelerating the need for traditional banking models to transform, reveals a report from PwC.

This, along with COVID-19, has accelerated the move to transform banking models into organisations that can deliver services virtually and digitally, highlights the report, Banking on change: Has managing our money changed forever?

For banks to achieve a digital transformation they will have to embrace emerging technologies: mobile technologies, the cloud, automation, the Internet of Things (IoT) and Artificial Intelligence (AI) and rise to the challenge from digital disruptors in the banking world.

"Such innovations will enable them to provide ...