U.K., Jan. 12 -- Businesses are being urged to get maximum value from their cloud estates with a new IT paradigm in which operating models can be more dynamic.

According to a new report from Accenture getting value from the cloud means optimising in four key areas: innovation, consumption, cost and performance.

"Whatever type of cloud environment you choose, the responsibility of managing your IT still falls to you, not the cloud provider," points out Accenture.

Break with tradition to get value from cloud

The report Get the most out of cloud: Optimise your IT, highlights when it comes to managing your cloud estate, traditional "change management" approaches will not be adequate.

"There's no such thing as running and decommissioning p...