Srinagar, March 29 -- In today's fast- paced world in terms of technology and digital workspace , where everyone is concerned about the harmful effect of social media, digital media, screen time. Conversations around mental health, social media addiction, and its impact on young minds are abundant. However a significant yet overlooked , a major concern that has never went down in its use i,e smoking continues to grow among the population. Rate of smoking among the youth is incessantly increasing with some taking it for pleasure and some tag it with sophistication and what not. I think we should also be concerned about the rise of smoking in today's era along with the growing effects of digital media. The widespread awareness campaigns abo...