Srinagar, Feb. 9 -- Tourism has long been the backbone of Kashmir's economy, culture, and global identity. From snow-laden mountains to tranquil lakes and rich traditions, the region has always held unmatched appeal. Yet decades of conflict, followed by the shock of the COVID-19 pandemic and periodic security concerns, dealt repeated blows to this vital sector. In response, the Jammu and Kashmir Tourism Department has launched an all-out effort to revive tourism-an effort marked by persistence, innovation, and renewed confidence. Over the past few years, the department has undertaken an aggressive outreach strategy, organising roadshows across major Indian cities and even abroad. These roadshows are not mere promotional events; they are d...