Srinagar, Jan. 8 -- The Directorate of Youth Services & Sports (DYSS) J&K organized its maiden capacity building program for District Publicity Coordinators (DPCs) and Additional District Publicity Coordinators (ADPCs). The two-day training equipped participants with critical modern skills in drone technology, digital storytelling and strategic communication, marking a transformative step for sports and youth engagement in the Union Territory. Director General YS&S Anuradha Gupta, who spearheaded the initiative, emphasized the program's significance. "In today's digital age, effective publicity is the cornerstone of public engagement. By mastering storytelling through contemporary tools, we do not merely report events we inspire communiti...