South Africa, Nov. 16 -- AKQA and Grey launch new network model - an industry powerhouse that offers clients outstanding creativity, innovation and brand-building at global scale.../i>

WPP's AKQA and Grey are uniting to form a new network model, AKQA Group. Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class innovation and experience design skills. With heightened demand for digital transformation and technology-driven capabilities, the combination will create a powerful new proposition for clients as a leading creative solutions company with a worldwide footprint.

The AKQA Group will have 6,000 people in more than 50 countries and a blue-chip client roster that inc...