South Africa, May 6 -- Woolworths has launched two new digital beauty experiences, Virtual Try On and Virtual Consultations, which are designed to help consumers reinvent their beauty shopping experience at home and gain more confidence before making a purchase.

Claimed to be the first of its kind from a South African beauty retailer, the virtual beauty experiences were designed to offer customers an engaging and personalised service from the safety and comfort of their homes.

Make-up testing, personalised advice

The Virtual Try On service gives customers the opportunity to try on hundreds of shades of lipsticks, eye shadows and mascaras. The feature creates realistic applications of these products through augmented reality that can be...