South Africa, April 18 -- In the 90s there was a television commercial for the SABC's RadioActive. The commercial depicted a family huddled around a television set. The initial shot showed the back of the TV with the family tuned into some gripping action. The grandfather was seated in the middle, the rest of the family around him as they stared at the box. As the camera started to pan to show the front of the TV, you could hear the action reach fever pitch. At the moment critique in the audio, with the action now at its highest level, the camera focused on the television set. The screen was broken, and the glass had been removed, in the middle stood an FM radio. The family had been transported into a world of entertainment that gripped the...