South Africa, July 9 -- With the lockdown regulations being eased, many businesses are reopening their doors after weeks of closure. With businesses slowly going back to their routine, and restructuring. As a public relations professional, I that most businesses will neglect their need for PR and the significant role it will play on growing their business.

I have come across a lot of business owners who do not acknowledge the importance of my profession. Not understanding that integrating such business functions into their business will take their business places. I'm speaking from a PR professional point of view so believe me when I say that such services are advantageous for a business to have.

Privilege rather than an essential servi...