South Africa, Feb. 25 -- A style guide or "house style" is the way your company presents written communications. This includes visual elements such as layout and font type. But also, grammar and spelling, uniform ways of writing dates and words that have different spelling options, and much more.

It looks unprofessional and reflects badly on a company when clients receive emails and letters from various staff members and, bar the logo, you wouldn't know they came from the same organisation. Because they all look different, with layout and font left to the various writers' preferences.

What needs to be done?

The agency that designed your logo will have made recommendations how it should be used on your building signage, printed material...