, Feb. 6 -- Not only do click-to-chat ads bring value to the entire customer journey, but organisations can leverage a host of analytics to make better decisions and improve their marketing campaigns.

Click-to-chat ads are a form of interactive advertising that allows businesses to connect with their audience in real time on WhatsApp from their social media ads.

Unlike traditional ads that direct users to an advertiser's website or prompt them to fill out a form, click-to-chat ads facilitate direct communication through messaging apps by instantly redirecting customers to a chat window where they can initiate a conversation with the brand or organisation.

The main benefits of click-to-chat ads include:

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