South Africa, Feb. 3 -- I explore the edges of culture and how things are changing, providing valuable insights for brands wanting to understand who and what is shaping culture. First up, those activities that people have unconsciously or consciously adopted ... religiously.

Over the past decade and a half, there has been a consistent and steady decline in the number of people seeking information about religion generally, and Christianity specifically. In general, mankind has not only stopped believing in a higher power, but we also lost faith in the structures that controlled and directed that belief.

At the same time, there's been an uptick in the number of people wanting to learn more about 'yoga', 'CrossFit' and 'veganism'. Proof of...