South Africa, March 9 -- My experience has taught me when it comes to SEO (Search Engine Optimisation), people generally don't understand the terminology. But when they see the results on Google or get genuine leads, they tend to be very happy.

One of the best results on Google is ranking number one of the first page of SERPs, more so if it's a featured snippet that displays with the website's URL, a featured image and product or service details.

So, what is a featured snippet?

A featured snippet is a special organic search result box in search engine results pages (SERPs) that provides users with direct answers to their search query from a relevant listing. A featured snippet usually displays in position one (formally knowns as positi...