, April 8 -- Among these expenses, groceries emerge as one of the most substantial, accounting for 28% of South African incomes according to FNB. It becomes imperative to grasp consumer priorities in this scenario. Drawing from Gathr's analysis of over a million transactions, co-founder of Finch Technologies, Christopher Ball dives into the behaviours and preferences shaping South African grocery shopping.

Grocery shopping decisions are intricate, and influenced by factors such as income and lifestyle preferences. In South Africa, where grocery expenses rank as the second-highest monthly expenditure after loan repayments, understanding the patterns of spending, whether in-store or online, is vital.

According to the African Bank's Consum...