South Africa, Jan. 19 -- Grey Group has appointed Marcus Moshapalo as its new creative director.

Moshapalo comes from an illustrious career as creative, director, creator and curator of youth culture. He will lead the creative charge in the WPP #LIQUID team on Hunter's Cider and Viceroy and promises to bring a blend of manic energy, keen insight and a deft craft hand to the mix.

Moshapalo started at FCB Global where he worked on accounts such as Vodacom, Toyota Motor Corporation, Lexus, SC Johnson, SABC 1 and Tiger Brands. From there he went on to work on FNB South Africa, McDonald's, MTN Africa, Honda Motor Southern Africa and Unilever at DDB.

At TBWAWorldwide, he worked on Standard Bank Group, Nissan Motor Corporation, Steers and som...