South Africa, May 19 -- Volkswagen has produced its first-ever television and digital advertisements in isiZulu for the upcoming launch of the new Tiguan SUV.

By creating locally-produced advertising material that tells uniquely South African stories and reflects local characters, the local marketing team has made it a priority to celebrate the country's diverse cultures and languages and to connect authentically with local customers.

"In 2021, Volkswagen will be celebrating 70 years in South Africa and we will continue to tell our local brand stories, through the eyes of local storytellers and in our own languages," said Meredith Kelly, head of Marketing at Volkswagen.

In addition to Volkswagen's motivation to reflect local stories, t...