South Africa, April 18 -- A mother and entrepreneur, Shannon McLaughlin is the founder of South African babywear brand Ubuntu Baba. If the company name rings a bell, it's because McLaughlin's small business made headlines for its successful 'David-vs-Goliath' battle with Woolworths.
It's was McLaughlin's own quest to create the perfect baby carrier for her son that translated into a promising business idea. "My goal was to create an easy-to-use, breathable and comfortable carrier with a supportive waistband that was gentle on C-section healing. I wanted it to be adjustable so it didn't have to be replaced too often as my baby grew," she says.
The interest she received from other mothers in the product she designed made it clear that what ...