South Africa, Dec. 31 -- There is a fair degree of truth for the radio business in the phrase, "If a child can't learn the way we teach, maybe we should teach the way they learn."

Many school classrooms look much the same in 2019 as they did in 1979, 1989 and 1999., A teacher standing in front of a class full of children explaining concepts and need to know-knowledge is as recognisable today as it was forty years ago. The effectiveness of this method of schooling in an ever-changing digital, connected and the always-on world must be questioned. The concept above has many similarities in the way radio stations use new media to connect with audiences in the digital world.

Consider what content looks like across multitude of platforms