Tractor, alongside Insight Outdoor and Relativ Media combine their DOOH networks to bring you The United Network
South Africa, June 2 -- Following the success of digital advertising in South Africa, these three media owners have joined forces to launch the ultimate 3x6 roadside digital network available throughout Gauteng; called The United Network it is currently one of the largest regional network packages available.
"The network consists of 19 screens that are located throughout Johannesburg in various areas such as Fourways, Bryanston, Sandton, Menlyn and Centurion to mention a few. "Digital advertising plays a pivotal role in OOH and is a key touchpoint in reaching the right target audience at the right time. Our network currently reaches an audience of over 1.3 million people with a reach of 21.76% over a four-week period focusing on LSM 7-10...
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