South Africa, Jan. 19 -- Global market research company Euromonitor International has released its 'Top 10 Global Consumer Trends 2020' report. The annual report reveals the trends that the company believes will define consumer behaviour and influence business strategies in the year ahead.

The Covid-19 pandemic created, influenced or accelerated each of these trends.

1. Build back better: In 2021, consumers expect purpose-driven initiatives that support the triple bottom line - people, planet and profits. Nearly 70% of professionals expect consumers to be more concerned about sustainability than before Covid-19.

2. Craving convenience: There's a growing desire for the ease of on-the-go, impulse and spontaneous occasions and simplicitie...