South Africa, May 14 -- With few warning signs, and in a mind-bending and staggering short space of time, the human species, in a fight for survival, has been jolted into a state of isolation and social distancing.

Now that we are all learning to adapt to this new reality, what has it done to the world of marketing and digital? How can brands adapt their messaging during this time of uncertainty?

In this article, we will explore some of the digital marketing trends we are learning from other countries and how we should be communicating to maintain brand presence during this period of business unusual.

The new normal

Over the past few weeks, we have immersed ourselves in a world of webinars to try and remain in touch and stay informed....