, March 20 -- One of the key reasons behind the rise of podcasting in South Africa is the versatility and accessibility of the medium. According to KLA's YouGov tool, the top five podcast apps used in South Africa are: YouTube at 65.83%, Spotify at 50.91%, Google Podcast at 16.27%, Deezer at 15.62%, and Amazon Music at 14.96%, with Apple Podcast ranking sixth at 12.91%. Notably, podcasts are increasingly being recognised as a valuable source of news, with South Africans ranking podcasts ninth (27.19%) for using podcasts as a news source[1].

Based on the YouGov data, approximately 28.99% of the national population spends one to five hours per week listening to podcasts, indicating a substantial appetite for on-demand audio content. In add...