, Feb. 26 -- The media and communication industry in South Africa has long been known for its diverse and dynamic nature, with a wide range of print, broadcast, and digital platforms catering to the needs and interests of different demographic groups. However, the industry has faced challenges in understanding and engaging with its audience on a deeper level.

Enter big data. With the help of advanced analytics and data mining techniques, media companies in South Africa are now able to gather and analyse massive amounts of information about their audience's preferences, habits, and interactions with content. This wealth of data is invaluable for understanding what content resonates with the audience, which platforms they prefer, and how t...