South Africa, Aug. 22 -- There's a popular rule in Hollywood - if it has been done before, then it can be done again. And again. That's why you see remakes of films, and remakes of remakes.

Few examples are The Wicker Man, Robocop, Gone in 60 Seconds, and King Kong . There's hardly any originality. On the contrary, in advertising, the opposite rule applies. If it has been done before, never repeat or do anything remotely similar. Originality is a MUST.

So why compare both industries ? After all, they are not mutually exclusive. We'll get to that shortly.

Hollywood investors and stakeholders are unrepentantly risk-averse. They rely strongly on the success of previous models to make new films, which is why many blockbusters appear so coo...