, March 15 -- By incorporating various media formats, businesses can effectively connect with their audience, enhance their brand image, and ultimately achieve their goals. This is one of the objectives of the Central Media Group, which have interests in OFM, the number one commercial station in central South Africa, Mahareng Publishing, who publishes Bloemfontein Courant and Bloemfontein Get It, and Digital Platforms, a strategic online solutions business.

A multimedia approach is the deliberate use of a combination of different media formats to deliver a message or promote a product. This can include a variety of elements such as:

The benefits of a multimedia approach for products and business include increased engagement by using var...