South Africa, Feb. 18 -- While the world lamented 2020's unprecedented disruptions, Christopher Madison, chief executive officer of Dentsu Kenya, says it could be just what your business needs.

When I scroll through LinkedIn, watch Bloomberg or visit a news website, there are two threads that dominate: how businesses have been impacted by Covid-19 and the world's desire to return to normal. Emboldened with optimism from the Pfizer-BioNTech, Moderna and other vaccines, a return to normalcy is being incorporated into everyone's 2021 strategy. Before we start to congratulate each other for surviving a pandemic, let's not forget that we've seen a glimpse of our industry's susceptibility to disruption. Like Ebenezer Scrooge, we were all visit...