South Africa, Feb. 3 -- If repeat business is about regular customers, then loyalty programmes are the mechanism businesses can use to attract and retain these customers.

According to independent customer relationship management (CRM) specialist LoyaltyPlus, in the new digital economy, competition is at an all-time high which means every company must consider the advantages that a credible loyalty programme offers.

In a press release, LoyaltyPlus states that the advent of e-commerce, driven by digitally empowered tech-savvy consumers, compels businesses to invest in loyalty programmes or modern marketing tools. These facilitate the development of a relationship with each individual customer through multiple touchpoints in the organisati...