South Africa, April 24 -- Techsys Digital was tasked by leading Namibian digital agency Weatherman & Co to bring to life a unique campaign to celebrate Namibian Independence Day for beer giant Tafel Lager.

The challenge

"We were challenged to execute an exciting and fun campaign that had never been done before," explains Techsys MD Andrew Walmsley. "Tafel Lager was looking for a fresh campaign mechanic that was enjoyable and interactive and drove consumer engagement on WhatsApp at scale."

A unique solution

We created an automated entry process (using our WhatsApp Bot) that allowed consumers to share homemade videos of their beats, tunes or moves, to win weekly prizes of airtime and cases of Tafel Lager in a seamless and intuitive way....