South Africa, July 10 -- Lessons from personal experience -- Shaune Jordaan, Hoorah Digital

As the trend towards decentralised production and the in-sourcing of digital and creative work gathers force globally in the marketing and advertising sectors, Hoorah is ahead of the curve having positioned itself firmly in the consultancy space from the get-go.

Anticipating the switch from traditional outsourcing, the company made the call early on to leverage our collective skills and capabilities to create a model for other businesses that effectively facilitates their transition back to in-house advertising and marketing.

The role of a digital transformation consultant to brands, such as Nestle in our case, is to offer critical support to bu...