South Africa, March 20 -- Kuper Research has conducted a survey for the Publisher Research Council (PRC) amongst individuals in the media and advertising industry to determine and measure perceptions of the new JIC's vs Saarf, and to determine whether new media research is meeting the needs of users and to ascertain what changes can be made to improve its usefulness...
"The response rate was very encouraging," states Lauren Shapiro, from Kuper Research. "We received feedback from advertisers, media agencies and print media owners on their perceptions of how the PRC and Pams are doing. The responses came mostly from individuals with extensive industry experience and with high levels of familiarity with Pams. Importantly, around 6 in 10 had ...