South Africa, June 30 -- Bricks-and-mortar and online sportswear specialist in The Foschini Group, Sportscene, has launched its own custom digital radio station in collaboration with digital media innovators, inBroadcasting.

In line with its brand ethos and prime target market's preference, Sportscene Radio's playlist will feature the most current and newest tracks from the trap and hip-hop genres. It is working with a strong stable of young hip-hop artists like Champagne69, The Big Hash and IndigoStella to ensure its overall 'sound' is authentic and relevant.

Another drawcard for listeners is that, given the agility and innovative use of technology, Sportscene Radio could potentially beat mainstream commercial radio stations to the pun...