Spaza advertising: An ever-growing market in South Africa
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South Africa, Dec. 6 -- According to research done by Nielsen South Africa, R1 of every R5 spent in South Africa takes place at informal spaza or township stores. This makes the informal retail environment a very attractive sector worth approximately R46bn.
The buzz around township advertising has pushed a demand from brands to focus their efforts where the growth is significant and market share is up for grabs in a way that is not so obvious in the relatively stagnant formal retail environment.
The MegaSpaza has been an incredibly popular offering by MegaVision Media throughout 2019. MegaVision Media is a national OOH (out-of-home) media and in-store advertising company that specialises in in-store branding. MegaVisi...
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