South Africa, July 14 -- The nature of South African shopping trips has shifted during the Covid-19 lockdown from an initial focus on bulk, stock up shopping to everyday needs shopping, which is up a significant 10 points from pre-Covid-19 levels, both online and offline.

This data stems from a new Nielsen study 'The New Shopper Normal' conducted at the end of May 2020 that analyses how the mindsets and behaviour of South African shoppers have evolved during the nationwide lockdown.

Nielsen South Africa's consumer insights director Kim Reddy says the lockdown has led to key changes in the channels that South Africans shop at and the product categories they purchase.

"Before Covid-19, bulk shopping accounted for 55% of shopping trips. W...