South Africa, Nov. 24 -- On 23 October 2020 Scopen, together with the Independent Agency Search and Selection Company (IAS), conducted a virtual launch of Trend Score, a first for South Africa.

A barometer the marketing industry over the past six months and a view to the next six, quantitative tracking has been carried out by Scopen for more than 10 years in Europe.

Scopen co-founder and global CEO Cesar Vacchiano says: "We are very proud to launch the first Trend Score developed in South Africa. Participants include the key decision makers in marketing and the support of the Marketing Association of South Africa (MASA) in promoting the study among its members added much value to our research."

Data for Trend Score 2020 was gathered be...