South Africa, July 9 -- Care isn't always easy but it's a powerful act that can make the world a better place. That's the message of Sasko's heartwarming new TV commercial, "Taste the Care". 2020 sees the iconic brand celebrate a special milestone - 90 years of being South Africa's Caring Expert Baker. With a rich heritage and a history of product innovation, Sasko is definitely the baking expert brand to be trusted.

The ad celebrates beautiful South African food moments across generations, from a mother and son who 'nailed it' with a showstopper cake, to family feasts- and of course the beloved everyday lunchbox. It portrays the care that goes into preparing and sharing food, a daily ritual in millions of households.

"Food is so much m...