South Africa, Jan. 21 -- As people we generally like what we know, hence you'll find the golden arch restaurant in Venice, Italy, packed with tourists, even though there are delicious local dishes all over the city. When searching for entertainment we also tend to search for things that are familiar.
This concept is known as the "Familiarity Principle", which is the human tendency to develop a preference for things (be it people, products, ideas or food) which we see often.
Investing time into the untested, be it an author, film director, musician or radio show, is daunting on a subconscious level and is why Bruce Springsteen sang 57 Channels... and nothing on ! When subjected to someone else's TV choices, how many times have you "found" ...