, Feb. 27 -- Rogerwilco, a leading end-to-end digital customer experience (CX) agency, has added a cutting-edge AI-based predictive neuroscience tool to its suite of services to guarantee the biggest bang for advertising design buck. This innovative product, called Neurons, resold through a partnership with Ergon Neuroscience, marks a significant advancement in the field of digital marketing and creative asset optimisation.

Neurons is an artificial intelligence (AI) tool that predicts how audiences will respond to visual stimuli by analysing focus, cognitive demand, clarity, and engagement. By testing creative assets before they are launched, Rogerwilco can now predict how these assets will resonate with target audiences. This predictive...