South Africa, Dec. 30 -- Online retailers wanting to make the most of Black Friday should provide the fastest possible refunds - and offer a wide range of payment choices - to increase sales and keep customers coming back.

Just as much as consumers want the easiest shopping experience and getting their goods quickly, they want their money back fast for returns. By giving consumers their refunds quicker, they're able to shop again sooner - and any retailer wants to ensure this money is re-spent with them.

The refund process has a stronger impact on how consumers feel about a brand than many merchants realise. It affects not only their initial decision to shop with that brand, but also their long-term loyalty. According to a 2018 report b...