South Africa, Sept. 1 -- Do yourself a favour and take a drive through your nearest township or city centre today. Check out the throngs of people in the shopping malls, cruise past the bustling taxi ranks, bus terminuses and informal traders. See those queues of shoppers masked up, socially distanced and sanitised to within an inch of their lives outside the local Shoprite, Checkers and Woolies? It's business as usual on the streets of SA.

We understand that the clients and the brands agencies serve and respect, and have had some of the most challenging periods in their careers, with questions that are almost impossible to answer. As activation agencies we have been unable to advise adequately on many of these questions: "When can we ac...