, March 22 -- The masterclass, spearheaded by Primedia Broadcasting CEO, Lindile Xoko, commenced with a warm welcome from the host himself, setting the stage for an immersive exploration into the strategies and insights driving success in the ever-evolving landscape of sports and entertainment. With a commitment to innovation and excellence, Primedia Broadcasting aims to lead the industry by leveraging the power and influence of these realms to connect, inspire, and entertain audiences nationwide.

Guiding the audience through this illuminating journey was none other than Harvard University Professor Anita Elberse, a renowned authority whose expertise and research shed light on the inner workings of sports and entertainment. Participants ...