PR 2020: Brand awareness or coverage call girl?
South Africa, March 16 -- Public relations is a vague term for an industry of different services, specialities and personalities. I've been in the industry for 20 years and I still haven't quite figured out how to explain to people what PR is.
The dreaded 'what do you do' question hangs over my head whenever I meet someone new. Sometimes I get away with saying 'PR', but often I elaborate with an explanation: "I build companies reputations through relationships with the media."
Which is a half-truth at best. PR is so much more.
Getting to grips with my own industry
I thought some research would help, so my first stop was Wikipedia, where I learnt that Ivy Lee, the man who turned around the Rockefeller name and image, and his friend, Ed...
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